Upscale steakhouse chain.
Rewards program: They have a Dine Rewards program.
Birthday Perk: Members of their rewards program receive a birthday gift (must dine within 30 days of your birthday). Subject to terms and conditions, at participating locations.
Curated tipping suggestions (from TipSure™): Good service = 20%, average service = 15%, great service = you decide. If the wine steward provided extra consultation, you might add 5-10% of the wine price as a separate amount and mark it for wine. Special prices (early bird, happy hour, etc), tip on that price. Discount offers (Groupon, etc), tip on the regular price.